Panathinaikos BC AKTOR is pleased to announce the commencement of its sponsorship partnership with Hans & Gretel, a Greek sweets and candy factory with a strong international presence, which has distinguished itself globally by transforming sweet indulgence into a complete experience. It is a company that proves in practice that dreams can become reality through vision, creativity, and consistency.

Hans & Gretel is a dynamically growing brand, with a presence in eight countries and 32 stores, consistently investing in its international expansion and in the creation of modern, experiential concepts for its audience. With themed stores of a unique concept and a diversified product portfolio—including ice cream, waffles, and imaginative sweet creations—it has earned the trust and preference of consumers in Greece and abroad.

The European Champions and Hans & Gretel will continue their sweet journey together during the 2025–2026 season, sharing the common goal of enhancing the overall fan experience at the fully renovated OAKA.

Throughout the season, Hans & Gretel will maintain an active presence within the OAKA facilities, in the surrounding areas of the arena as well as in the VIP Lounge, featuring a specially designed corner with sweet creations and ice creams. At the same time, interactive activations, contests, and themed happenings will accompany each game day.

In parallel with this partnership, Hans & Gretel continues its international growth, with new stores expected to open in 2026 in markets such as the United States, Bahrain, Malta, and Romania, while further strengthening its presence in Greece. Additional countries are also being considered as part of the company’s outward-looking strategic expansion.

The collaboration between Panathinaikos BC AKTOR and Hans & Gretel is founded on a shared vision: the creation of experiences that go beyond the game itself, strengthening the bond between the team and its supporters and offering moments of enjoyment and engagement, both on and off the court.