Panathinaikos BC AKTOR is pleased to announce the start of its partnership with The Roosters, a modern Greek specialty coffee brand distinguished for its consistent commitment to quality, sustainability and respect for the environment.

The Roosters operates across the entire coffee value chain, from the careful selection of raw materials and the roasting process, to retail and wholesale distribution. Its coffee is sourced from selected farms that apply responsible and sustainable cultivation practices, aiming to ensure high quality while safeguarding the natural environment in the long term.

Guided by the principles of the circular economy, The Roosters adopts eco-friendly processes at every stage of production, giving back to nature what it takes through practices such as composting and responsible resource management. At the same time, its four retail stores in Peristeri, Vrilissia, Ilisia and Tinos have become points of reference, where coffee serves as a catalyst for social interaction, experience and meaningful human connection.

Panathinaikos BC AKTOR and The Roosters share common values such as consistency, responsibility, continuous improvement and respect for both the present and the future, looking forward to a partnership with a meaningful impact, built on quality.