Panathinaikos today announced a new partnership with Beyond Meat, Inc. (NASDAQ: BYND), a leader in plant-based meats, naming the brand Panathinaikos BC's first official plant-based meat partner, offering more choice to fans during matches. Beyond Meat products are enjoyed by everyone, from meat eaters and flexitarians to vegans looking for the same taste and texture as animal-based meat, But they're looking for a more planet-friendly option.
As part of this pioneering partnership, on specific match days, Panathinaikos BC will offer its fans the opportunity to taste the delicious and nutritious plant-based products of Beyond Meat, completely free of charge, making the "OAKA experience" even more delicious. At the same time, the club will offer a delicious buffet with plant based products for VIP ticket holders.
Fans will be able to try the products in special Food trucks in the surrounding area of OAKA in selected matches.
The menu will include:
- Beyond Burger®
- Beyond Tenders®
- Beyond Chicken style Burger®
Mr. Serafeim Voulgaris, Director of Revenue & Strategic Partnerships of Panathinaikos BC stated: "We are very happy to partner with Beyond Meat, an innovative company that creates revolutionary plant-based meat that is delicious, nutritious and environmentally friendly. It is a perfect combination for us as we focus more on sustainability and hope that our common path will bring success to both sides."
"Our goal at Beyond Meat is to make plant-based protein products more affordable and we are proud to advance this goal by entering into a partnership with Panathinaikos BC," said Bram Meijer, Beyond Meat's Regional Marketing Director for EMEA. "Consistent with our mission to empower consumers to 'eat what they love' while knowing the benefits of plant-based protein, we're excited to introduce Greek fans to the delicious taste and texture of Beyond Meat."